In 2018 Alsec started the Easy Cook brand activation strategy, aiming the Food Service sector specifically, where they offer high value products thanks to their microencapsulation technology, which allows its consumers solutions and improvements in process and products.
With the goal to advertise the brand, Alsec started to open the company and production plant doors, to show its visitors the technology in the process and the product achieved thanks to it. Showing that we continue to innovate in the food industry, to feed a better world with intelligent ingredients. This is the company’s commitment since its birth!
Currently the company receives each month visits of students and teachers from universities with academic programs of Gastronomy and Food Engineering, such as Cesde, Colegio Mayor de Antioquia and Luis Amigó, located in Medellin City, as well as universities in other cities such as the Autonomous University of Bucaramanga and the University of Córdoba, with whom the EASY COOK products have found an excellent acceptance, here are some testimonies:
“It was a very productive and enriching experience, the students learned many things about the production process, management model and supply chain. But the most important thing was the interaction with the chefs and using some of the ALSEC products with them, it opened our eyes to a whole new world of gastronomic possibilities, where we obtained a high performance and quality final preparation”. Natalia Escobar – Teacher.
“In our visit to Alsec Company I was very surprised with the impeccability of the company’s plants, the quality of the process in which they use technology for food transformation making its use more practical for many markets and also thinking about its durability. They are applying processes that the Food Industry thought impossible to achieve a long time ago. Plus they count on a very skilled, specialized and human personnel. It is a great company”. Melisa Ospina – Teacher.
In the future, we hope to reach all areas in both companies and academies to demonstrate that you can continue innovating and evolving in the food sector.